BOGO
Buy One Get One - promotional offer providing a free or discounted additional item.
Buy One Get One - promotional offer providing a free or discounted additional item.
Why It Matters
BOGO offers feel like higher value than equivalent percentage discounts. 'Buy One Get One Free' (50% off) outperforms '50% off' in testing because customers focus on 'free.' BOGO also doubles units sold, which is valuable for building habits with consumables.
Practical Example
Scenario
A candle brand runs BOGO 50% on their $35 candles during holiday season.
Calculation
Regular month: 400 units × $35 = $14,000. BOGO month: 650 pairs × 2 × $35 × 0.75 = $34,125 (average effective price $26.25)Result
Revenue increases 144% while moving 2.4x inventory. Margin compression (25%) is offset by volume and inventory clearance.
Pro Tips
- 1BOGO Free on lower-priced items limits discount exposure
- 2Require second item to be equal or lesser value to protect margin
- 3Use BOGO to introduce customers to new products (free item is new SKU)
- 4Stack BOGO with threshold for AOV protection ('BOGO on orders over $75')
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
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7.7x blended return at scale — seven figures attributed, across five straight quarters · Modern Prairie · Apr 2025–Jun 2026 Read the Modern Prairie case study
