LTV Calculator
How Much Is Each Customer Really Worth?
A $50 first order might be worth $320 over time. Know your customer lifetime value (LTV) to set smarter ad budgets.
Customer Value Inputs
Optional: Advanced Calculations
Customer Lifetime Value
Simple LTV
Advanced LTV
Present Value LTV
Values update as you type.
Your Results
Customer Lifetime Value
$106
What each customer is worth across their full relationship — the budget ceiling for acquisition.
Annual Customer Value
$53
Monthly Customer Value
$4
Total Lifetime Purchases
5
How you stack up
General ecommerce median from Golden Digital internal planning benchmarks. Benchmarks are directional, not a guarantee; use them as a comparison point alongside your own historical data.
You vs. Industry Average
Your Customer LTV
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Industry Average
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Ecommerce median
↓ — below industry average
SEE HOW YOU COMPARE
Unlock Your Industry Benchmark
See exactly where you stand vs. Shopify brands in your category.
Your 3 highest-leverage moves
(On Track)$106 LTV is moderate — build a loyalty or subscription program to increase frequency
Create a post-purchase email sequence to drive second orders
Consider offering subscriptions for consumable products
Frequently asked questions
Common questions about customer lifetime value and retention
Learn These Key Metrics
The total revenue a business expects to earn from a single customer over the ent...
The percentage of customers who remain active over a specific time period....
The total cost of acquiring a new paying customer, including all marketing and s...
The average dollar amount customers spend per order/transaction....
The percentage of revenue remaining after subtracting the cost of goods sold (CO...
Keep going
Break-Even Calculator
Find how many customers you need to cover acquisition costs.
Find your break-even pointROAS Calculator
Compare LTV against your ad spend to gauge efficiency.
Calculate your true ROASConversion Calculator
Model how better conversion rates grow customer value.
Model conversion improvementsCustomer Lifetime Value Report
LTV Analysis
Generated June 9, 2026 • Golden Digital Tools
Results
Industry Comparison
Performance Tiers
| Low | $0 – $100 |
| → Moderate | $100 – $300 |
| Good | $300 – $500 |
| Excellent | $500+ |
This report was generated by Golden Digital's free calculator tools.
Visit goldendigital.com/tools for more insights.
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