LTV Calculator
How Much Is Each Customer Really Worth?
A $50 first order might be worth $320 over time. Know your customer lifetime value (LTV) to set smarter ad budgets.
Customer Value Inputs
Optional: Advanced Calculations
Customer Lifetime Value
Add the four core inputs to model lifetime value.
- Average order value
- Purchase frequency (per year)
- Customer lifespan (years)
- Profit margin (%)
Retention rate, discount rate, and CAC are optional and refine the result.
Values update as you type.
Frequently asked questions
Common questions about customer lifetime value and retention
Learn These Key Metrics
The total revenue a business expects to earn from a single customer over the ent...
The percentage of customers who remain active over a specific time period....
The total cost of acquiring a new paying customer, including all marketing and s...
The average dollar amount customers spend per order/transaction....
The percentage of revenue remaining after subtracting the cost of goods sold (CO...
Keep going
Break-Even Calculator
Find how many customers you need to cover acquisition costs.
Find your break-even pointROAS Calculator
Compare LTV against your ad spend to gauge efficiency.
Calculate your true ROASConversion Calculator
Model how better conversion rates grow customer value.
Model conversion improvements
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