LTV Calculator

How Much Is Each Customer Really Worth?

A $50 first order might be worth $320 over time. Know your customer lifetime value (LTV) to set smarter ad budgets.

Customer Value Inputs

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Optional: Advanced Calculations

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Customer Lifetime Value

Simple LTV

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$0$500+

Advanced LTV

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Present Value LTV

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LTV:CAC —CAC Payback —

Values update as you type.

FAQ

Frequently asked questions

Common questions about customer lifetime value and retention

GLOSSARY

Learn These Key Metrics

Customer Lifetime Value
LTV

The total revenue a business expects to earn from a single customer over the ent...

Customer Retention Rate
CRR

The percentage of customers who remain active over a specific time period....

Customer Acquisition Cost
CAC

The total cost of acquiring a new paying customer, including all marketing and s...

Average Order Value
AOV

The average dollar amount customers spend per order/transaction....

Gross Margin

The percentage of revenue remaining after subtracting the cost of goods sold (CO...

Browse all glossary terms