Klaviyo Email Flows Playbook
Examples and notes for reviewing your welcome, browse, cart, post-purchase, and win-back emails.
Choose what to check before changing your next email.
Inside the playbook
See how the welcome offer is built.
A real page from the playbook: the offer, the email and the notes beside it.
Open the full page ↗
Who receives the email
What the reader gets
Where the link takes them
What to review after sending
What's Inside the Playbook
Five kinds of automatic email, with examples to review
Welcome Series
Help new subscribers understand what you sell and where to start.
- Email timing strategy
- Subject line formulas
- Design breakdowns
Browse Abandonment
Give someone who browsed a useful reason to return.
- Trigger timing
- Product blocks
- Reasons to return
Cart Abandonment
Remind shoppers what they left and answer a reason to hesitate.
- Discount strategy
- Recovery timing
- Cart reminders
Post-Purchase
Help customers use their purchase and find relevant next steps.
- Thank you sequences
- Cross-sell timing
- Loyalty building
Win-Back & Sunset
Decide who needs a return invitation and who no longer wants emails.
- Reactivation offers
- Reasons to return
- Sunset suppression
The first hello.
Then the follow-through.
4 emails · Illustrative sequence
- Welcome & introduce the offer
- Explain the product
- Answer common questions
- Remind them of the offer
An example structure to adapt. Timing and offers depend on your store.
What these flows actually earn
Revenue per recipient and headline rates from the real client teardowns in the playbook.
Real Email Examples
See exactly how these flows look in action — real emails from high-performing D2C brands
Convert new subscribers into first-time buyers with a strategic email sequence
3 examples shown
267+ emails across 14 brands and 8 flow types
Know what to check in each email
Use the examples to review the audience, message, and next step. Then choose a change to test against your own results.
- Find a starting point for your next email
- Review what each part of the email asks the reader to do
- Adapt the examples to your products and customers
- Compare your changes with your own results
Who This Is For
- D2C brands using Klaviyo for email marketing
- Ecommerce marketers setting up automated flows
- Brands looking to recover lost revenue from abandonment
- Anyone wanting to improve email marketing ROI
Get Your Free Playbook
Review the examples, choose an email, and decide what you’d test first.
Frequently asked questions
Common questions about the Klaviyo Email Flows Playbook
Related Resources
PUT IT TO WORK
About Golden Digital
We help D2C brands turn more of their Shopify visitors into customers. Start with the free tools, or bring us in for a full store audit.
You'll talk directly to the people doing the work.
5x email revenue in 60 days — June came in at five times the pre-program monthly average · Stuffed States · Apr–Jun 2026 Read the Stuffed States case study
