Privacy Policy

Last updated: April 25, 2026

Introduction

Golden Digital ("we," "our," or "us") operates this website and provides free marketing tools for D2C ecommerce brands. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

By using our tools and services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide

When you use our calculators and tools, we may collect:

  • Email address (when you request reports or analysis)
  • Name and contact information (when you book calls or submit forms)
  • Business metrics you enter into our calculators (ad spend, revenue, conversion rates, etc.)
  • Website URL (for our audit tool)
  • Company name and industry information
  • Contact information when you reach out to us

Automatically Collected Information

We automatically collect certain information when you visit our website:

  • Browser type and version
  • Device information (type, operating system, screen resolution)
  • IP address
  • Pages visited, time spent on pages, and navigation paths
  • Referring website or source
  • Click patterns and scroll behavior
  • Date and time of visits
  • Geographic location (country, region, city based on IP)

How We Use Your Information

We use the information we collect to:

  • Provide and deliver the free tools and services you request
  • Send you analysis reports and recommendations via email
  • Improve our tools and user experience
  • Respond to your inquiries and provide customer support
  • Send you marketing communications (with your consent)
  • Analyze usage patterns and optimize our website
  • Prevent fraud and ensure security
  • Measure the effectiveness of our advertising campaigns
  • Create custom audiences for advertising purposes
  • Deliver personalized advertising on third-party platforms

Cookies, Tracking Technologies & Advertising

Types of Tracking Technologies We Use

We use cookies and similar tracking technologies to track activity on our website. The types of technologies we use include:

Essential Cookies

Required for the website to function properly. These include session cookies for maintaining your preferences and security tokens.

Analytics Cookies

Help us understand how visitors interact with our website by collecting and reporting information anonymously.

Advertising/Marketing Cookies

Used to track visitors across websites to display relevant advertisements and measure ad campaign effectiveness.

Third-Party Tracking Services

We use the following third-party services that may collect information about your online activities:

Google Analytics 4 (GA4)

Purpose: Website analytics, user behavior tracking, conversion measurement

Data collected: Page views, session duration, user demographics, device information, geographic location, user journey paths

Retention: Up to 14 months

Google Ads (including Google Tag Manager)

Purpose: Conversion tracking, remarketing, audience building

Data collected: Conversion events, click data, form submissions, tool usage, device and browser information

Retention: Up to 540 days

Facebook/Meta Pixel

Purpose: Conversion tracking, custom audiences, remarketing, lookalike audience creation

Data collected: Page views, button clicks, form submissions, tool usage, conversion events, device information, Facebook user ID (if logged in)

Retention: Up to 180 days (custom audiences retained up to 365 days)

How Advertising Tracking Works

These advertising services may collect information about your online activities across different websites and devices over time. This information may be used to:

  • Show you personalized advertisements on social media platforms and other websites
  • Measure the performance and effectiveness of advertising campaigns
  • Build audience profiles based on your interests and behaviors
  • Create remarketing audiences to show you relevant ads after visiting our site
  • Build "lookalike" audiences of people with similar characteristics
  • Limit the number of times you see specific ads (frequency capping)

Cross-Device & Cross-Site Tracking

Our advertising partners may use technologies that allow them to link your activity across different browsers, devices, and websites to create a unified advertising profile. This means that if you visit our website on your phone, you may later see related advertisements on your desktop computer or tablet.

Data Shared with Advertising Partners

When you use our website, we may share the following information with our advertising partners:

  • Hashed email addresses (for custom audience matching)
  • Device identifiers and advertising IDs
  • Browser and device information
  • Pages visited and actions taken on our site
  • Conversion events (form submissions, tool completions, downloads)
  • IP address and approximate geographic location

Your Opt-Out Choices

You can opt out of personalized advertising and tracking through the following methods:

Platform-Specific Opt-Outs

Industry Opt-Out Tools

Browser & Device Settings

  • Adjust your browser settings to refuse cookies or alert you when cookies are being sent
  • Use your device's privacy settings to limit ad tracking (iOS: Settings → Privacy → Tracking; Android: Settings → Google → Ads)
  • Enable "Do Not Track" in your browser (note: not all services honor this signal)

Note: Opting out of personalized advertising does not mean you will stop seeing ads. You will still see ads, but they may be less relevant to your interests.

Cookie Retention Periods

  • Session cookies: Deleted when you close your browser
  • Analytics cookies (GA4): Up to 2 years
  • Google Ads cookies: Up to 540 days
  • Facebook Pixel cookies: Up to 180 days
  • Preference cookies: Up to 1 year

Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Third-party companies that help us operate our website and provide services (hosting, email delivery, analytics, CRM)
  • Advertising Partners: As described above, for targeted advertising and measurement purposes
  • Legal Requirements: When required by law, subpoena, or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information for monetary consideration. However, sharing data with advertising partners for targeted advertising may be considered a "sale" under certain state privacy laws (see CCPA section below).

Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. Specifically:

  • Lead information: Retained for up to 3 years from last interaction
  • Calculator data: Retained for up to 90 days
  • Audit results: Retained for up to 1 year
  • Analytics data: Retained according to third-party provider policies (see above)

Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal information
  • Opt-out: Unsubscribe from marketing emails at any time
  • Data Portability: Request a copy of your data in a structured format
  • Object to Processing: Object to certain types of data processing
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, contact us at hello@goldendigital.co. We will respond within 30 days (or sooner if required by law).

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Your California Rights

  • Right to Know: You can request disclosure of the categories and specific pieces of personal information we have collected about you
  • Right to Delete: You can request deletion of your personal information, subject to certain exceptions
  • Right to Correct: You can request correction of inaccurate personal information
  • Right to Opt-Out of Sale/Sharing: You can opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising
  • Right to Limit Use of Sensitive Personal Information: You can limit our use of sensitive personal information to what is necessary for providing services
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

Notice of Sale/Sharing

We do not "sell" your personal information for monetary consideration. However, our use of cookies and tracking technologies for targeted advertising, as described above, may constitute "sharing" of personal information for cross-context behavioral advertising under the CCPA/CPRA.

Categories of information shared: Identifiers (device IDs, IP address), internet activity information (browsing history, interactions with our site), and inferences drawn from this information.

Categories of third parties: Advertising networks (Google, Meta/Facebook).

How to Exercise Your Rights

To submit a request, contact us at:

We will verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

Financial Incentives

We do not offer financial incentives for the collection of personal information.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

  • Legal Basis: We process your data based on consent (for marketing/advertising), contract performance (for providing services), and legitimate interests (for improving our services)
  • Right to Lodge Complaint: You have the right to lodge a complaint with your local data protection authority
  • Data Transfers: Your data may be transferred to the United States. We rely on Standard Contractual Clauses and other appropriate safeguards for such transfers

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. If you are located outside the United States, your information will be transferred to the United States. We take appropriate safeguards to ensure your data is protected in accordance with this policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we may also notify you via email. Your continued use of our services after any modifications constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: