Free · Built by ecommerce marketers · 9 calculators + 4 AI tools

The math behind every$10M brand. Free.

See your true margins, understand your ad spend, and make decisions based on real numbers — not gut feelings. Free forever.

Run a free auditView Calculators
Ad conceptExample

Video · Behind the scenes

How it’s made,
start to finish.

Body copy
The making of the product, one step at a time, filmed where it happens.
Visual direction
Handheld video in the workshop. Natural light. The finished product in frame by the third second.
Call to action
See how it’s made →
Illustrative example · Creative direction, not a finished ad.
Return on ad spendExample

4.0×

Revenue back per ad dollar

Monthly first-order ROAS4.0×Break-even at 40% product costs1.67×

Covers product costs and ads in this example. Other operating costs excluded.

Illustrative example · Sample inputs, not your results.
See an example
Ad conceptExample

Video · Behind the scenes

How it’s made,
start to finish.

Body copy
The making of the product, one step at a time, filmed where it happens.
Visual direction
Handheld video in the workshop. Natural light. The finished product in frame by the third second.
Call to action
See how it’s made →
Illustrative example · Creative direction, not a finished ad.

What are you working out?

FREE STORE AUDIT

The same analysis we'd run for a paying client — free for growing brands.

AI-POWERED · ~5 MINUTES

Shopify Store Audit

Get the same audit framework we use for growing brands. AI analyzes 50+ conversion factors in about 5 minutes.

  • Scored across 6 categories
  • Actionable priority recommendations
  • Export full report as PDF
Run a free audit

What the agency behind these tools has done

EVERY TOOL, BY JOB

Start from the part of the business you're working on.

Calculator results are instant. No account required.

Paid ads

ROAS Calculator

Calculate your true return on ad spend and see if your campaigns are actually profitable.

  • Return on Ad Spend
  • True ROAS after COGS
  • Break-even ROAS
Open Calculator

MER Calculator

Measure blended marketing efficiency across all paid channels.

  • Marketing efficiency ratio
  • Blended ROAS
  • Fees & non-media spend
Open Calculator

Meta Ads Budget Calculator

Set the right Meta ad budget to hit your revenue goal.

  • Daily budget
  • Campaign ROAS
  • Break-even spend
Open Calculator
AI

Ad Concept Generator

Up to 5 platform-ready ad concepts with hooks, copy angles, and visual direction for your products.

  • Hooks
  • Copy angles
  • Visual direction
Generate Ad Concepts

Profit

Profit Margin Calculator

Factor in COGS, shipping, payment fees, marketing and overhead to find your real profit per product.

  • Gross & net margin
  • COGS analysis
  • Target margin
Open Calculator

Break-Even Calculator

Know exactly how many units you need to sell before you're profitable.

  • Break-even units
  • Revenue target
  • Fixed cost offset
Open Calculator

Contribution Margin Calculator

Find your true per-order profit after every cost.

  • Unit economics
  • Variable cost split
  • CM ratio
Open Calculator

Retention & email

LTV & LTV:CAC Calculator

Understand the true long-term value of your customers and set smarter acquisition budgets.

  • Customer lifetime value
  • LTV:CAC ratio
  • Payback period
Open Calculator

Email Marketing ROI Calculator

Calculate what your email list is really worth each month.

  • Revenue per email
  • List ROI
  • Revenue per subscriber
Open Calculator

Store & planning

Conversion & AOV Calculator

See how small improvements in conversion rate or AOV impact your revenue.

  • Conv. rate impact
  • AOV uplift
  • Revenue projection
Open Calculator
AI

Shopify Store Audit

Get the same audit framework we use for growing brands. AI analyzes 50+ conversion factors in about 5 minutes.

  • Scored across 6 categories
  • Priority fixes
  • PDF report
Audit your store now
AI

AI Visibility Checker

See tested buyer questions, competitor mentions and the evidence behind your next steps.

  • Buyer questions
  • Answer evidence
  • Automatic report
Check your AI visibility
AI

Marketing Calendar Planner

Plan a quarter of campaigns with AI-generated seasonal hooks, promo timing, and content themes.

  • Seasonal hooks
  • Promo timing
  • Content themes
Build Your Calendar
SCOPE DESK · FREE ESTIMATE

What would your Shopify project cost?

Describe a store build, migration, or marketing project. Scope Desk estimates Golden Digital’s agency fees, with one-time work and monthly costs shown separately. No email needed to start; a person confirms the final scope.

Estimate your project
FAQ

Frequently asked questions

Common questions about our free ecommerce tools.

Yes, 100% free with no hidden costs or paywalls. We built these tools to help founders understand their numbers. There's no credit card required, no trial period, and no premium tier. Use them as often as you need.

We recommend starting with the ROAS Calculator or Profit Margin Calculator to understand your current profitability. Then use the free Shopify Audit to get AI-powered recommendations for improvement. The calculators help you understand where you are, and the AI tools help you plan where to go.

Calculators provide instant, formula-based results for specific metrics like ROAS, profit margin, or break-even point. AI tools analyze your business context (like your website or goals) to provide personalized recommendations and strategic plans. Both are free and need no account. Calculators need no email; the AI tools ask for your email to deliver or open your results.

Our AI tools analyze your inputs (like your website URL or business details) using general-purpose AI models from Anthropic and Google, guided by the audit and planning frameworks we use with our clients. The AI generates personalized recommendations, marketing calendars, and ad concepts tailored to your specific business.

Your calculations run in your browser, and we don't store the numbers you type unless you choose to send them — by unlocking a benchmark, emailing yourself a report, or contributing an anonymous data point. We do record anonymous usage events, which tool was used rather than what you entered. The AI tools work differently: your store URL and the report or concepts we generate are saved so we can support you and so your share link keeps working. We never access your Shopify admin, your customer data, or any private account information.

No account, password or credit card for any tool. The nine calculators need nothing at all — not even an email. The AI tools do ask for your email: the Shopify audit needs it before it runs, so we can send your report link; the ad concept generator asks for it to open your concepts; and the marketing calendar shows your first month free and asks for it to open the rest. Some PDF downloads ask for your email to deliver the file.

Our calculators use industry-standard formulas and are designed for directional accuracy. Results depend on the quality of your input data. For precise financial planning, we recommend validating results with your accountant or financial team.

Yes! Each calculator generates a shareable URL that captures your inputs. You can copy this link and send it to colleagues or save it for reference. AI audit results can also be exported as PDF reports.

FREE RESOURCES

Free guides & templates.

The same playbooks we use with our clients — free, no paywall.

Playbook

Klaviyo Email Flows Playbook

High-converting email flow templates for D2C brands — welcome, abandonment, post-purchase, winback.

Learn more
Swipe File

Ecommerce Ad Hooks Swipe File

15 proven hooks across 5 archetypes — pulled from live D2C accounts, with a real teardown for each.

Learn more
Reference

Ecommerce Glossary

Essential D2C terms and definitions — searchable, cross-linked, updated monthly.

Learn more

LEVEL UP

Ready to put your insights into action?

Use the free tools to understand your numbers. When you're ready for hands-on help, our team is here.

Explore ResourcesTell us about your brand
  • Devin, founder of Golden Digital
  • Nicole of Golden Digital
  • Ryan of Golden Digital

You'll talk directly to the people doing the work.

7.7x blended return at scale — seven figures attributed, across five straight quarters · Modern Prairie · Apr 2025–Jun 2026 Read the Modern Prairie case study