The math behind every$10M brand. Free.
See your true margins, understand your ad spend, and make decisions based on real numbers — not gut feelings. Free forever.
Static · Product demonstration
Show the product.
Skip the guesswork.
- Body copy
- A closer look at the details, from the first use to the everyday routine.
- Visual direction
- Product close-up. One feature in use. A clear final frame.
- Call to action
- Explore the product →
4.0×
Revenue back per ad dollar
Covers product costs and ads in this example. Other operating costs excluded.
See an example
Static · Product demonstration
Show the product.
Skip the guesswork.
- Body copy
- A closer look at the details, from the first use to the everyday routine.
- Visual direction
- Product close-up. One feature in use. A clear final frame.
- Call to action
- Explore the product →
What are you working out?
Are my ads covering their costs?
Compare your ad return with product-cost break-even.
ROAS calculatorWhat do I keep from each order?
Account for the costs behind each sale.
Profit margin calculatorWhat could I fix in my store?
Get an AI review of your Shopify store.
Shopify store auditWhat is a customer worth?
Estimate the gross profit from repeat purchases.
Lifetime value calculatorWhat can I spend on ads?
Work back from a revenue goal and expected return.
Meta budget calculatorIs email earning its cost?
Estimate email revenue and compare it with costs.
Email ROI calculatorAI-POWERED TOOLS
The same analysis we'd run for a paying client — free for growing brands.
Free Shopify Store Audit
Get the same audit framework we use for growing brands. AI analyzes 50+ conversion factors in about 5 minutes.
- Scored across 6 categories
- Actionable priority recommendations
- Export full report as PDF
AI Marketing Calendar
Plan your year of campaigns with AI-generated seasonal hooks, promo timing, and content themes.
Build Your CalendarAI Ad Concept Generator
5 platform-ready ad concepts with hooks, copy angles, and visual direction for your products.
Generate Ad ConceptsPROFITABILITY CALCULATORS
Instant calculations for your true unit economics.
Calculator results are instant. No account required.
ROAS Calculator
Calculate your true return on ad spend and see if your campaigns are actually profitable.
- Return on Ad Spend
- Platform comparison
- Break-even ROAS
Profit Margin Calculator
Factor in COGS, shipping, platform fees, and returns to find your real profit per product.
- Gross & net margin
- COGS analysis
- Target margin
Break-Even Calculator
Know exactly how many units you need to sell before you're profitable.
- Break-even units
- Revenue target
- Fixed cost offset
LTV Calculator
Understand the true long-term value of your customers and set smarter acquisition budgets.
- Customer lifetime value
- Cohort analysis
- Payback period
Conversion & AOV Calculator
See how small improvements in conversion rate or AOV impact your revenue.
- Conv. rate impact
- AOV uplift
- Revenue projection
MER Calculator
Measure blended marketing efficiency across all paid channels.
- Media efficiency ratio
- Blended ROAS
- Channel mix
Contribution Margin Calculator
Find your true per-order profit after every cost.
- Unit economics
- Variable cost split
- CM ratio
Meta Budget Calculator
Set the right Meta ad budget to hit your revenue goal.
- Daily budget
- Campaign ROAS
- Spend pacing
Email ROI Calculator
Calculate what your email list is really worth each month.
- Revenue per email
- List ROI
- Flow performance
Frequently asked questions
Common questions about our free ecommerce tools.
LEVEL UP
Ready to put your insights into action?
Use the free tools to understand your numbers. When you're ready for hands-on help, our team is here.
FREE RESOURCES
Free guides & templates.
Level up with expert resources — no fluff, no paywall.
Klaviyo Email Flows Playbook
High-converting email flow templates for D2C brands — welcome, abandonment, post-purchase, winback.
Ecommerce Ad Hooks
15 proven hooks across 5 archetypes — pulled from live D2C accounts, with a real teardown for each.
Ecommerce Glossary
Essential D2C terms and definitions — searchable, cross-linked, updated monthly.