Profit Margin Calculator

What's Your Real Profit Per Sale?

Most brands overestimate their margins. See what's actually left after product costs (COGS), shipping, fees, and ads.

Your Costs Per Order

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$
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%
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$

Profit Performance

PROFIT BREAKDOWN

Your Results

Net Profit Per Sale

$27

What's left after COGS, shipping, fees, marketing, and overhead — the dollars you actually keep on each order.

Net Margin

27.1%

Of revenue kept as profit

Gross Margin

62.1%

Revenue minus COGS only

Markup

233.3%

Above cost

Break-Even Price

$72

Minimum price to avoid loss

Gross Profit

$62

After COGS, shipping & transaction fees

WHERE EVERY $1 OF REVENUE GOES

COGS30.0%
Shipping5.0%
Transaction Fee2.9%
Marketing25.0%
Overhead10.0%
Net Profit27.1%
INDUSTRY BENCHMARK

How you stack up

Directional ecommerce planning benchmark; compare against your own category data. Benchmarks are directional, not a guarantee; use them as a comparison point alongside your own historical data.

You vs. Industry Average

Your Net Margin

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—

Industry Average

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Ecommerce median

↑ — above industry average

NegativeThinHealthyStrong

SEE HOW YOU COMPARE

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WHAT TO DO NEXT

Your 3 highest-leverage moves

(Strong Performance)

Healthy 27.1% net margin — maintain margins while scaling, avoid discounting to grow

Invest savings into customer experience improvements

Consider premium product extensions with higher margins

FAQ

Frequently asked questions

Common questions about profit margins and pricing

GLOSSARY

Learn These Key Metrics

Gross Margin

The percentage of revenue remaining after subtracting the cost of goods sold (CO...

Contribution Margin
CM

The profit earned on each unit sold after deducting all variable costs....

Customer Acquisition Cost
CAC

The total cost of acquiring a new paying customer, including all marketing and s...

Landed Cost

Total cost to bring a product to your warehouse, including product cost, shippin...

Average Order Value
AOV

The average dollar amount customers spend per order/transaction....

Browse all glossary terms
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FOUND YOUR NUMBER

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