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Shopify Profit Maximizer Spreadsheet

Model order contribution, ad return and payback assumptions in an editable .xlsx workbook.

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Pre-built

Formulas

7

Summary Outputs

.xlsx

Editable Workbook

Free

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What's Inside the Spreadsheet

Enter your last 90 days. Review the costs and assumptions behind each result.

Costs Per Order

See what remains after goods, shipping and payment fees.

Customer Value & Payback

Compare contribution per customer with ad cost, using an explicit purchase interval.

Blended ROAS

Total store revenue divided by ad spend, plus Klaviyo-attributed revenue share.

Contribution Margin

Contribution margin before and after ad spend.

Preview the Spreadsheet

Review the inputs, formulas and assumptions before using the results.

Editable .xlsx · illustrative inputs · visible formulas

See What Remains After Costs

Revenue minus ad spend leaves out a lot. Add goods, shipping and payment fees to see contribution before and after ads. Overhead and tax are still outside this model.

  • Average order value from your revenue and order count
  • Contribution before and after the costs you enter
  • Ad cost per new customer, with other acquisition costs excluded
  • Blended revenue-to-ad-spend ratio and Klaviyo-attributed share
  • Editable .xlsx workbook with visible formulas
  • Input notes explain cost boundaries and payback assumptions

Who This Is For

  • Shopify store owners optimizing unit economics
  • Founders checking order economics
  • Finance leads reviewing model assumptions
  • Agencies doing unit economics audits for clients
  • Operators scaling into new SKUs or channels

Get Your Free Spreadsheet

Replace the example inputs, then check the assumptions behind your results.

Instant .xlsx download. No spam, ever.

FAQ

Frequently asked questions

Common questions about the Shopify Profit Maximizer Spreadsheet

An editable Excel-format (.xlsx) workbook with formulas and input notes. Google Sheets import has not been verified.

Seven summary outputs: revenue divided by ad spend, after-ad contribution rate, 12-month contribution per customer divided by ad cost per new customer, estimated payback, Klaviyo-attributed revenue share, average order value, and ad cost per new customer. Payback assumes steady purchases at the interval you enter.

The input notes explain each field. Use consistent dates and cost definitions, and read the Model tab before relying on the results. This estimates contribution after listed costs, not net profit.

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PUT IT TO WORK

About Golden Digital

We help ecommerce teams connect their marketing decisions to revenue and costs. Use the workbook to review your assumptions, or try the customer lifetime value calculator below.

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7.7x blended return at scale — seven figures attributed, across five straight quarters · Modern Prairie · Apr 2025–Jun 2026 Read the Modern Prairie case study