Shopify Profit Maximizer Spreadsheet
Pre-built Google Sheets template for tracking unit economics (COGS, margin, ad spend, LTV cohorts).
From the paid media experts at Golden Digital
Formulas
Metric Tabs
+ Google Sheets
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What's Inside the Spreadsheet
Everything you need to understand true profitability — in one template
COGS & Margins
Cost of goods, shipping, and processing per order.
LTV Cohorts
Repeat purchase rate and lifetime value by acquisition month.
Ad Spend ROI
True ROAS after all variable costs are accounted for.
Contribution Margin
Per-order contribution margin that maps to profitability.
Know Your True Profit Per Order
Revenue minus ad spend isn't profit. This spreadsheet shows you the full picture — COGS, shipping, processing fees, return rate, and LTV — so you can make decisions with confidence.
- Pre-built formulas for COGS, shipping, processing, and return rate
- Contribution margin waterfall shows exactly where profit goes
- LTV cohort tab breaks down repeat purchase economics
- Ad spend integration — see true ROAS after all costs
- Google Sheets and Excel compatible
- No accounting experience needed — tooltips explain every field
Who This Is For
- Shopify store owners optimizing unit economics
- DTC founders preparing for fundraising
- Finance leads building board-ready reports
- Agencies doing unit economics audits for clients
- Operators scaling into new SKUs or channels
Get Your Free Spreadsheet
Shopify brands use this template to maximize profit and scale with clarity.
Frequently Asked Questions
Common questions about the Shopify Profit Maximizer Spreadsheet
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