Shopify Profit Maximizer Spreadsheet
Pre-built spreadsheet (Excel + Google Sheets) for your unit economics — margins, contribution margin, blended ROAS, LTV/CAC, and payback.
From the paid media experts at Golden Digital
Formulas
KPIs Calculated
+ Google Sheets
Free Forever
What's Inside the Spreadsheet
Enter your last 90 days. Get the operator-grade view of your unit economics.
COGS & Margins
Cost of goods, shipping, and processing fees roll up to gross margin.
LTV / CAC & Payback
Blended CAC, LTV/CAC ratio, and payback period from your inputs.
Blended ROAS
True ROAS plus Klaviyo’s share of revenue at a glance.
Contribution Margin
Contribution margin before and after ad spend.
Preview the Spreadsheet
Enter your last 90 days; get AOV, contribution margin, blended ROAS, LTV/CAC, and payback — calculated for you
The Workbook
Your last 90 days, modeled
Inputs
Fill the yellow cells — that’s it
Outputs
Every KPI, calculated automatically
Excel + Google Sheets · every formula pre-built
Know Your True Profit Per Order
Revenue minus ad spend isn't profit. Enter your last 90 days and this spreadsheet returns the operator-grade view — AOV, gross and contribution margin, blended ROAS, LTV/CAC, and payback — so you can make decisions with confidence.
- Pre-built formulas for COGS, shipping, processing fees, and AOV
- Contribution margin before and after ad spend — see where profit goes
- Blended CAC, LTV/CAC ratio, and payback period
- Blended ROAS and Klaviyo’s share of revenue
- Google Sheets and Excel compatible
- No accounting experience needed — tooltips explain every field
Who This Is For
- Shopify store owners optimizing unit economics
- DTC founders preparing for fundraising
- Finance leads building board-ready reports
- Agencies doing unit economics audits for clients
- Operators scaling into new SKUs or channels
Get Your Free Spreadsheet
Shopify brands use this template to maximize profit and scale with clarity.
Frequently Asked Questions
Common questions about the Shopify Profit Maximizer Spreadsheet
About Golden Digital
We're a growth marketing agency that's helped scale D2C brands with over $50M in combined ad spend. This template comes directly from our internal unit economics frameworks — now available free for everyone.
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