Free Resource

12-Month Ecommerce Promo Calendar

Twelve US retail moments for 2027, with planning notes and a category-based shortlist in an editable workbook.

From the paid media experts at Golden Digital

Retail Moments

Planning Prompts

.xlsx

Editable Workbook

2027

US Dates

What's Inside the Calendar

Review twelve US retail moments for 2027, then choose what fits your brand.

Category Shortlist

Choose Apparel, Beauty or Other to change two entries in a five-moment shortlist.

12 Retail Moments

US dates and suggested campaign windows, from Valentine’s Day to year-end.

Campaign Planning Notes

Prompts to check offers, audiences, inventory and delivery promises.

Your Chosen Goal

Record current email revenue share and a goal you set yourself.

Preview the Calendar

Choose a category, review the shortlist and set your own email revenue-share goal.

Includes twelve US retail moments, planning notes and date sources.

Choose the Moments Worth Planning

Start with twelve retail moments and a five-entry shortlist. Your category changes two entries; the rest are shared seasonal prompts. We’d check each one against your audience, stock and margins before putting budget behind it.

Category-based prompts for Apparel, Beauty and Other
Five moments to review, with no revenue ranking
Twelve US retail moments for 2027 with planning notes
Current email revenue share alongside a goal you choose
Editable .xlsx workbook with date sources included
Suggested campaign windows clearly separated from holiday dates

Who This Is For

Ecommerce brand managers planning campaigns
Email marketers building promotional schedules
Social media managers coordinating content
Agency teams managing multiple brand calendars
Founders who do their own marketing planning

Get Your Free Promo Calendar

Check the dates, choose relevant moments and start shaping your campaign calendar.

FAQ

Frequently asked questions

Common questions about the 12-Month Ecommerce Promo Calendar

Category changes two of the five entries. Three shared seasonal prompts stay the same. The shortlist is an editorial starting point, not a forecast or revenue ranking. You set your own email revenue-share goal.

Yes. The .xlsx workbook is editable, with visible formulas. Google Sheets import has not been verified. Dates are for the United States in 2027; check the year before reusing it.

Offers, audience relevance, stock, email segments and delivery promises. Campaign windows are suggestions, not shipping deadlines. Choose send volume and ad spend from your own performance and capacity.

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PUT IT TO WORK

About Golden Digital

We help ecommerce teams plan paid ads and email around the same offers and priorities. Use this workbook as a starting point, or try the online marketing calendar below.

Try Marketing Calendar Tell us about your brand

You'll talk directly to the people doing the work.

7.7x blended return at scale — seven figures attributed, across five straight quarters · Modern Prairie · Apr 2025–Jun 2026 Read the Modern Prairie case study

12-Month Ecommerce Promo Calendar