12-Month Ecommerce Promo Calendar
Tell it your category and list size — get your top 5 retail moments with Klaviyo + paid tactics for each.
From the paid media experts at Golden Digital
Retail Moments
Ranked for You
+ Google Sheets
Free Forever
What's Inside the Calendar
Tell it about your brand. Get a prioritized plan — not a blank grid.
Personalized to You
Enter your category, AOV tier, BFCM ambition, and list size — get your ranked moments.
12 Retail Moments
From Valentine’s to year-end, with the revenue role each plays for your category.
Klaviyo + Paid Tactics
The lifecycle sequence and paid cadence to run for each moment.
Lifecycle Target
A recommended lifecycle-revenue target based on your current Klaviyo share.
Preview the Calendar
Tell it your category and list size; get your top 5 retail moments with Klaviyo + paid tactics for each
The Planner
Tell it about your brand
Inputs
Category, AOV tier, list size
Your Top 5
Ranked for your category
Full download covers all 12 retail moments with Klaviyo + paid tactics for each
A Prioritized Plan, Not a Blank Grid
Most promo calendars are an empty 12-month grid you still have to fill in. This one is a recommender: enter your category, AOV tier, BFCM ambition, and list size, and it ranks the retail moments that matter most for your brand — with the Klaviyo and paid tactics to run for each.
- Personalized to your category, AOV tier, BFCM ambition, and list size
- Your top 5 retail moments, ranked — so you focus budget where it pays
- 12 retail moments with Klaviyo + paid tactics for each
- A recommended lifecycle-revenue target based on your Klaviyo share today
- Google Sheets and Excel compatible — fully editable
- Free forever — no updates paywalled
Who This Is For
- Ecommerce brand managers planning campaigns
- Email marketers building promotional schedules
- Social media managers coordinating content
- Agency teams managing multiple brand calendars
- Founders who do their own marketing planning
Get Your Free Promo Calendar
Plan smarter campaigns. Stop leaving money on the table at key retail moments.
Frequently Asked Questions
Common questions about the 12-Month Ecommerce Promo Calendar
About Golden Digital
We're a growth marketing agency that's helped scale D2C brands with over $50M in combined ad spend. This calendar template comes from our own campaign planning process — now available free for everyone.
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