Free Resource

12-Month Ecommerce Promo Calendar

Pre-populated calendar with key retail dates and campaign rows.

From the paid media experts at Golden Digital

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12

Months Pre-Populated

4

Channels Covered

Excel

+ Google Sheets

100%

Free Forever

What's Inside the Calendar

Every channel. Every date. One template.

Email & SMS

Promotional send windows and suggested subject line angles per holiday.

Paid Social

Campaign launch timing and creative angle suggestions for Meta and TikTok.

Organic Social

Content themes and hashtag moments aligned to the retail calendar.

Niche Moments

Lesser-known dates that your competitors overlook — often the highest ROI.

Never Miss a Promotional Opportunity

Last-minute promos kill margins. This calendar gives your team a full 12-month view so you can plan creative, stock, and budget ahead of every major retail moment — and the niche ones your competitors overlook.

  • All 12 months pre-populated with major retail holidays
  • Curated niche opportunities most brands miss
  • Campaign rows for Email, Paid Social, Organic, and SMS
  • Suggested angles per date so you're never starting from scratch
  • Google Sheets and Excel compatible — fully editable
  • Free forever — no updates paywalled

Who This Is For

  • Ecommerce brand managers planning campaigns
  • Email marketers building promotional schedules
  • Social media managers coordinating content
  • Agency teams managing multiple brand calendars
  • Founders who do their own marketing planning

Get Your Free Promo Calendar

Plan smarter campaigns. Stop leaving money on the table at key retail moments.

Instant .xlsx download. No spam, ever.

FAQ

Frequently Asked Questions

Common questions about the 12-Month Ecommerce Promo Calendar

About Golden Digital

We're a growth marketing agency that's helped scale D2C brands with over $50M in combined ad spend. This calendar template comes from our own campaign planning process — now available free for everyone.