Email Marketing ROI Calculator

How Much Is Your Email List Worth?

Calculate your email list's total revenue potential and see how much of your store's revenue comes from a channel you own.

Your Email Program

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EMAIL REVENUE IMPACT

Owned Channel Share

Add your email program details to size your owned channel.

  • Email list size
  • Send frequency (emails/month)
  • Revenue per recipient (RPR)
  • Total store revenue (monthly)

Values update as you type.

FAQ

Frequently asked questions

Common questions about email marketing ROI and owned channels

GLOSSARY

Learn These Key Metrics

Customer Lifetime Value
LTV

The total revenue a business expects to earn from a single customer over the ent...

Return On Ad Spend
ROAS

The revenue generated for every dollar spent on advertising....

Average Order Value
AOV

The average dollar amount customers spend per order/transaction....

Customer Acquisition Cost
CAC

The total cost of acquiring a new paying customer, including all marketing and s...

Browse all glossary terms
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GROW YOUR OWNED CHANNEL

Want to grow your email revenue share?

Our team builds retention-first email programs that lift owned-channel % into the 30-40% range. Free strategy call — no pitch, just clarity.

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