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Ecommerce Glossary
Browse 259+ ecommerce terms organized by category. Each term includes definitions, formulas, benchmarks, and related tools.
- Average Order Value (AOV)
- CAC Payback Period
- Cart Abandonment Rate
- Churn Rate
- Contribution Margin (CM)
- Contribution Margin 1, 2, 3
- Conversion Rate (CVR)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Customer Retention Rate (CRR)
- Customer Satisfaction Score (CSAT)
- Gross Margin
- LTV:CAC Ratio
- Marketing Efficiency Ratio (MER)
- Net Promoter Score (NPS)
- New Customer Acquisition Rate
- Purchase Frequency
- Repeat Purchase Rate
- Return On Ad Spend (ROAS)
- Revenue Per Visitor (RPV)
- Units Per Transaction (UPT)
- Ad Set Budget Optimization (ABO)
- Advantage+ Catalog Ads
- Advantage+ Shopping Campaigns (ASC)
- Attribution Window
- Behavioral Targeting
- Broad Targeting
- Campaign Budget Optimization (CBO)
- Carousel Ad
- Click-Through Conversion
- Collection Ad
- Conversions API (CAPI)
- Creative Fatigue
- Custom Audience
- Data-Driven Attribution
- Dynamic Creative
- Event Match Quality (EMQ)
- First-Touch Attribution
- Google Merchant Center
- Hold Rate
- Holdout Test
- Hook Rate
- Impression Share
- In-Feed Ads
- Incrementality
- Interest-Based Targeting
- Last-Touch Attribution
- Linear Attribution
- Lookalike Audience (LAL)
- Media Mix Modeling (MMM)
- Meta Pixel
- Multi-Touch Attribution (MTA)
- Performance Max (PMAX)
- Position-Based Attribution
- Product Feed
- Prospecting
- Quality Score
- Retargeting
- Seed Audience
- Smart Bidding
- Spark Ads
- Thumb-Stop Ratio
- TikTok Shop
- Time-Decay Attribution
- User-Generated Content (UGC)
- View-Through Conversion
Shopify-Specific(20)
- Abandoned Cart Flow
- Abandoned Checkout Flow
- Bounce Rate (Email)
- Browse Abandonment Flow
- Campaign
- Click-Through Rate (Email)
- Click-to-Open Rate (CTOR)
- Deliverability Rate
- DKIM
- DMARC
- Flow
- Hard Bounce
- Inbox Placement Rate
- List
- List Hygiene
- Open Rate
- Post-Purchase Flow
- Profile
- Quiet Hours
- Segment
- Sender Reputation
- Soft Bounce
- Spam Complaint Rate
- SPF
- Sunset Flow
- TCPA
- Unsubscribe Rate
- Welcome Series
- Winback Flow