Contribution Margin Calculator
Are You Actually Making Money Per Order?
Factor in COGS, shipping, payment fees, and returns to find your real per-order profit — before ad spend swallows it.
Your Per-Order Costs
Per-Order Contribution
Contribution Margin ($)
Margin %
Values update as you type.
Your Results
Contribution Margin / Order
$24
What's left from each order after variable costs (COGS, shipping, fees, returns, ad spend) — 28.3% of AOV.
Margin %
28.3%
Of AOVTotal Deductions
$61
All variable costs per orderPayment Fee
$2
Return Cost
$9
At stated return rateAd Spend / Order
$12
Your 3 highest-leverage moves
(On Track)28.3% CM is workable — protect it while growing volume
Shift discount strategy from blanket percentages to threshold-based (free shipping over $X)
Model pricing changesTrack CM by channel — some traffic sources deliver fundamentally lower margin customers
Frequently asked questions
Common questions about contribution margin and unit economics
Learn These Key Metrics
The profit earned on each unit sold after deducting all variable costs....
The average dollar amount customers spend per order/transaction....
Percentage of orders resulting in returns. Industry averages range from 15-30% f...
The total cost of acquiring a new paying customer, including all marketing and s...
Total cost to bring a product to your warehouse, including product cost, shippin...
Keep going
Profit Margin Calculator
Layer in fixed costs to see full profitability per sale.
Calculate full profit marginBreak-Even Calculator
Find exactly how many units you need to cover fixed costs.
Find your break-even pointROAS Calculator
See if your ad spend per order is sustainable at this margin.
Calculate your true ROASContribution Margin Report
Per-Order Unit Economics
Generated June 9, 2026 • Golden Digital Tools
Results
This report was generated by Golden Digital's free calculator tools.
Visit goldendigital.com/tools for more insights.
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