Contribution Margin Calculator
Are You Actually Making Money Per Order?
Factor in COGS, shipping, payment fees, and returns to find your real per-order profit — before ad spend swallows it.
Your Per-Order Costs
Per-Order Contribution
Add per-order revenue and costs to see contribution margin.
- Revenue per order (AOV)
- COGS
- Shipping & fulfillment
Payment fee, return rate, and ad spend per order are optional — they sharpen the figure.
Values update as you type.
Frequently asked questions
Common questions about contribution margin and unit economics
Learn These Key Metrics
The profit earned on each unit sold after deducting all variable costs....
The average dollar amount customers spend per order/transaction....
Percentage of orders resulting in returns. Industry averages range from 15-30% f...
The total cost of acquiring a new paying customer, including all marketing and s...
Total cost to bring a product to your warehouse, including product cost, shippin...
Keep going
Profit Margin Calculator
Layer in fixed costs to see full profitability per sale.
Calculate full profit marginBreak-Even Calculator
Find exactly how many units you need to cover fixed costs.
Find your break-even pointROAS Calculator
See if your ad spend per order is sustainable at this margin.
Calculate your true ROAS
Your CM tells us a lot about your business.
Bring us your numbers and we'll show you exactly where to cut costs and what will move the needle most. Free strategy call — no pitch, just clarity.