Shopify Store Audit

Find What's Costing You Sales

Get a prioritized fix list in about 5 minutes. AI reviews your storefront across conversion, brand, SEO, UX, email and paid-ad readiness.

Free · Email required · No credit card or Shopify admin access

Start your audit

Written by AI from your public pages. Check a finding before you spend on the fix.

Shopify store auditExample
78/100BGood
Conversion Optimization
72
Brand Presentation
84
SEO Signals
76
UX & Speed
81
Email/Retention Readiness
68
Paid Ad Readiness
80
STEP 1 OF 3

Basic Information

Enter your Shopify store URL and select your industry to get started.

* Required fields

Enter your Shopify store URL (https:// will be added automatically)

For the strongest audit, add a product page and collection page in Step 3. Auto discovery is available, but direct URLs produce more reliable page coverage.

Helps us provide industry-specific recommendations

Used to send your audit link and unlock the full action plan. No second email gate.

Ran an audit before? My audits

What we look for

What your Shopify store audit checks

Your report scores six categories and groups recommended fixes by priority. Findings depend on the pages the tool can reach; a missing signal is a reason to investigate.

Conversion Optimization

Can a shopper understand the offer and find the next step? We look at calls to action, product information and visible trust signals.

Brand Presentation

Does the store explain who it serves and why the product is worth choosing? We look at positioning, imagery and consistency.

SEO Signals

Do the scanned pages give search engines useful context? We review visible content and available on-page search signals.

UX & Speed

Can shoppers find their way around? We look at navigation, mobile presentation and speed-related clues in the pages we can access.

Email/Retention Readiness

Does the storefront give visitors a reason to stay in touch? We look for visible signup offers and retention opportunities.

Paid Ad Readiness

Does the landing experience support an ad click? We look at offer clarity, purchase confidence and the path toward a product.

From store URL to a fix list

  1. 01

    Share the pages

    Enter your store URL, email and business context. Add a product and collection URL for a more complete view of the shopping path.

  2. 02

    Let the audit run

    AI reviews accessible storefront pages and combines the findings. Plan for about five minutes; complex stores can take longer.

  3. 03

    Choose what to fix first

    Read the report on this page and use the emailed report link to return. Check recommendations against your store before making changes.

Example report · Juniper & Pine, a demo store

What your report looks like

Your score and your fix-first list up top, then every category opened up to what we found, why it matters and how to fix it.

Sample report

juniper-and-pine.example

7 issues across 6 categories · 3 pages scanned

Overall audit score 78 out of 100 — grade B
78/100
B

2

Critical Issues

2

Quick Wins

6

Categories

3

Pages Scanned

Fix first

Put delivery and returns next to the Add to cart button

Tell shoppers what they get for their email address

Invite first-time buyers back after their order arrives — Email/Retention Readiness

Issues (2)

  • The signup form does not say what subscribers receive
  • No visible reason to return after a first order

Recommendations (2)

Tell shoppers what they get for their email address

Inferred
Quick Win
Low Effort
High Impact
Evidence
  • page content · homepage: Footer form: “Subscribe” with no description

Invite first-time buyers back after their order arrives

Inferred
Medium Priority
Medium Effort
Medium Impact

A starting point for your next store review

Golden Digital provides this automated audit to help Shopify operators identify storefront issues worth investigating. The report brings page-level observations together into category scores and recommended actions.

For a deeper review, follow our Shopify store audit checklist. You can also learn about Golden Digital or read how we handle your data.

FAQ

Frequently asked questions

Common questions about the AI Shopify store audit

Yes. The automated audit and its recommendations are free. Your email is required to run it and receive the report link; no credit card is needed. Paid implementation help is optional.

AI reviews the public storefront pages it can access, then combines page-level findings into scores across six categories and a prioritized fix list. Recommendations can include inferred observations, so check the evidence and your store before making changes. A person does not review each report before it appears.

The audit starts with your homepage and attempts to discover a product page. You can provide product and collection URLs in the optional coverage step. Blocked or inaccessible pages can limit the report; check the scanned-page list to see what was included.

Most audits complete in two to seven minutes — the scrape, the page-by-page analysis and the final synthesis each take real time. Complex or slow-loading stores sit at the longer end. You'll see progress updates as the analysis runs.

No. It analyzes publicly accessible storefront pages without a Shopify app installation or admin login. It cannot inspect private sales data, customer records, ad accounts or the email flows running in your marketing account.

Results appear on this page when the audit completes. While it runs, the page tells you whether we will also email a report link to the address you entered. If it asks you to keep the tab open, the report is only on this page. You can use the report controls to share or print the results. If the email does not arrive, check your spam folder and keep the on-page report link.

It can flag storefront issues worth investigating, but it cannot prove what caused a conversion change. Combine the findings with your own funnel data and manual checks. Speed-related clues are not measured Core Web Vitals, and recommendations do not guarantee a revenue increase.