Meta Ads Budget Calculator
How Much Should You Spend on Meta Ads?
Enter your revenue goal and see exactly how much to spend on Meta ads — broken down daily and monthly, based on your expected return on ad spend.
Your Goal
Your Recommended Budget
Add your goal and target return to size your Meta budget.
- Monthly revenue goal
- Expected ROAS
- Average order value
Values update as you type.
Frequently asked questions
Common questions about Meta ads budgeting and ROAS planning
Learn These Key Metrics
The revenue generated for every dollar spent on advertising....
The cost of acquiring a specific action through a particular campaign or channel...
The average dollar amount customers spend per order/transaction....
The total cost of acquiring a new paying customer, including all marketing and s...
Total revenue divided by total marketing spend, providing a holistic view of mar...
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