Meta Ads Budget Calculator

How Much Should You Spend on Meta Ads?

Enter your revenue goal and see exactly how much to spend on Meta ads — broken down daily and monthly, based on your expected return on ad spend.

Your Goal

$
x
$

Your Recommended Budget

Recommended Monthly Budget

$16,667

Daily: $556

Budget % of revenue goal33.3%

Expected Orders

666.667

Break-Even Spend

$50,000

Values update as you type.

YOUR BUDGET BREAKDOWN

Your Budget Breakdown

Monthly Ad Budget

$16,667

Spend this much per month — $556/day — to hit your $50,000 revenue goal at 3.00× ROAS.

Daily Budget

$556

Monthly ÷ 30

Expected Orders

667

Revenue goal ÷ AOV

Break-Even Spend

$50,000

At 1× ROAS

Budget as % of Revenue

33.3%

Above healthy range — verify ROAS

Revenue Goal

$50,000

Target monthly from paid
BUDGET BENCHMARKS

Healthy Budget:Revenue Ratios

Industry benchmarks by growth stage — where does your budget land?

Seed0–5%Early-stage brands testing the channel. Budget is tight — ROAS pressure is high.
Growth5–15%Most profitable Shopify brands operate here. Enough volume to optimize, efficient enough to scale.
Aggressive15–30%Scaling fast or entering new markets. Acceptable short-term but requires strong ROAS to sustain.
WHAT TO DO NEXT

Your 3 highest-leverage moves

(On Track)

$16,667/month is achievable — build a weekly cadence to avoid lumpy spend patterns

Allocate 70/20/10 — proven campaigns / scaling tests / net-new experiments

Track MER weekly alongside ROAS — blended efficiency is the real proof

Calculate MER
FAQ

Frequently asked questions

Common questions about Meta ads budgeting and ROAS planning

GLOSSARY

Learn These Key Metrics

Return On Ad Spend
ROAS

The revenue generated for every dollar spent on advertising....

Cost Per Acquisition
CPA

The cost of acquiring a specific action through a particular campaign or channel...

Average Order Value
AOV

The average dollar amount customers spend per order/transaction....

Customer Acquisition Cost
CAC

The total cost of acquiring a new paying customer, including all marketing and s...

Marketing Efficiency Ratio
MER

Total revenue divided by total marketing spend, providing a holistic view of mar...

Browse all glossary terms
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