ABOUT GOLDEN DIGITAL

We're the marketers behind these tools.

Free tools for D2C brand owners who want to understand their numbers. Built by ecommerce marketers who've managed $50M+ in ad spend.

Golden Digital is a marketing agency that works with D2C Shopify brands. These are the same frameworks we use for clients — made free so every founder has access, not just the ones who can afford an agency.

Free calculators · AI reports by email · Built by an agency for $2M–$50M brands

Goldthread Tonics paid social creativeA Brighter Year email creative
THE TEAM

You'll talk directly to the people doing the work.

  • Devin, founder of Golden Digital

    Devin Concannon

    Partner — strategy + technical

  • Nicole of Golden Digital

    Nicole Cress

    Partner — strategy + email

  • Ryan of Golden Digital

    Ryan Keightley

    Design + development

Meet the whole team(opens in new tab)
OUR MISSION

Why Free Tools?

We've seen too many brands waste money on ads without understanding their numbers. Most tools are either too simplistic or too expensive.

These calculators use the same frameworks we use for $10M+ brands. Our AI tools give you the same analysis we'd run for a paying client — in minutes, not weeks.

No gatekeeping — everyone deserves to understand their own numbers.

10+
Years of Ecommerce Expertise
$50M+
In Ad Spend Managed
100%
Free Forever
Built for $10M brands
Same playbook we run with paying clients
WHAT WE BUILD

This is what we build for brands.

Examples of what the tools show. Open one to work with your own numbers.

Shopify store auditExample
78/100BGood
Conversion Optimization
72
Brand Presentation
84
SEO Signals
76
UX & Speed
81
Email/Retention Readiness
68
Paid Ad Readiness
80
Illustrative example · Sample scores, not an audit of your store.

Shopify Audit — find issues across six scored categories.

Try the audit →
Return on ad spendExample

4.0×

Revenue back per ad dollar

Monthly first-order ROAS4.0×Break-even at 40% product costs1.67×

Covers product costs and ads in this example. Other operating costs excluded.

Illustrative example · Sample inputs, not your results.

ROAS Calculator — see how product costs change your return.

Open calculator →
Q4 · CAMPAIGNSEXAMPLE
OCT6 campaigns
NOV9 campaigns
DEC7 campaigns
OCTOBER · THIS MONTH
Prime Day Extension
Email Fall Flow
BFCM Prep
Illustrative campaign plan.

Marketing Calendar — AI-planned quarter of campaigns.

Build your calendar →
WHO WE ARE

Meet Golden Digital

We're a marketing agency that works with D2C brands on Shopify. We integrate directly into your business — not as an outside vendor, but as an extension of your marketing team. We work with brands doing $2M–$50M in annual revenue.

Senior people on your account
Experienced marketers run your ads and email, not junior staff learning on your budget.
Inside your business
We work day to day in your ad accounts, your Klaviyo and your Shopify admin, alongside your team.
Backed by real spend
Every recommendation has been tested across $50M+ in client ad spend.
Start with one channel
Hire us for your ads, your email or your store, and add the rest when you're ready.
Visit Our Main Site
SERVICES WE OFFER

Our Services

When you're ready to scale, we offer full-service support across all channels.

Paid Advertising
Scale ad spend profitably across Facebook, Google, and TikTok.
Learn More →
Email Marketing
Strategic Klaviyo management with automation and segmentation.
Learn More →
Shopify Optimization
CRO, theme development, and technical improvements.
Learn More →
Strategic Planning
Store audits, analytics setup, and growth roadmaps.
Learn More →

These tools help you understand where you are. When you're ready to grow, we can help you get there.

CLIENT RESULTS

Proof it works.

250%
ROAS Improvement
Average for paid media clients
Related case study: Modified Tot(opens in new tab)
320%
Email Revenue Increase
Email optimization results
Related case study: Stuffed States(opens in new tab)
133%
Conversion Lift
Site optimization impact
Related case study: Modern Prairie(opens in new tab)
$50M+
Ad Spend Managed
Total across all clients
See all case studies(opens in new tab)

OUR PHILOSOPHY

Tools first, services second.

We believe in transparency and education. Use our tools to understand your business better — no obligation, no sales pressure. If our analysis helps and you want hands-on support, we're here. But the tools are valuable on their own — that's the point.

No credit card · No sales pitch