Conversion & AOV Calculator

What If You Improved Conversion by 0.5%?

Model the revenue impact of small improvements—before you invest in them.

Your Metrics

CURRENT STATE
TARGET STATE
Target

Quick-Start:

YOUR RESULTS

Current vs Projected

Current Performance

Orders / mo
250
Revenue / mo
$21,250
Profit / mo
$9,875
Revenue / Visitor
$2.13
Profit / Visitor
$0.99

Projected Performance

Target
Orders / mo
350
Revenue / mo
+64.7%$35,000
Profit / mo
+97.5%$19,500
Revenue / Visitor
$3.50
Profit / Visitor
$1.95

Values update as you type.

REVENUE LEFT ON THE TABLE

Annual Revenue Opportunity

Annual Revenue Impact

+$165,000

Lifting conversion to 3.50% and AOV to $100 would add this much revenue per year over your current baseline.

Additional Orders / mo

100

Revenue Increase / mo

+$13,750

+64.7%

Profit Increase / mo

+$9,625

+97.5%

Monthly Opportunity

+$13,750

Current vs Projected

INDUSTRY BENCHMARK

How you stack up

General ecommerce conversion-rate median used for planning comparisons. Benchmarks are directional, not a guarantee; use them as a comparison point alongside your own historical data.

You vs. Industry Average

Your Conversion Rate

Industry Average

Ecommerce median

below industry average

Below AverageAverageAbove AverageBest-in-Class

SEE HOW YOU COMPARE

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See exactly where you stand vs. Shopify brands in your category.

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WHAT TO DO NEXT

Your 3 highest-leverage moves

(Strong Performance)

Potential $115,500/year in additional profit — focus on maintaining these gains while scaling traffic

Test premium pricing on your best sellers

Optimize your ad targeting to attract higher-value customers

FAQ

Frequently asked questions

Common questions about conversion rate and AOV optimization

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