Conversion & AOV Calculator
What If You Improved Conversion by 0.5%?
Model the revenue impact of small improvements—before you invest in them.
Your Metrics
Quick-Start:
Current vs Projected
Set both the current state and a target to model the lift.
- Monthly traffic, current conversion rate, and current AOV
- Target conversion rate (or apply a Quick-Start preset)
- Target AOV
COGS % and operating costs sharpen the projected profit number.
Values update as you type.
Frequently asked questions
Common questions about conversion rate and AOV optimization
Learn These Key Metrics
The percentage of website visitors who complete a desired action, typically a pu...
The average dollar amount customers spend per order/transaction....
The average revenue generated per website visitor, combining both conversion rat...
The revenue generated for every dollar spent on advertising....
The total revenue a business expects to earn from a single customer over the ent...
Keep going
ROAS Calculator
See how improved conversions affect ad profitability.
Calculate your true ROASLTV Calculator
Higher conversions mean more customers—what's their value?
Calculate customer lifetime valueProfit Margin Calculator
Understand the profit on each additional conversion.
Calculate your profit margins
Ready to scale conversion and AOV?
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