Shopify MetricsFEATURED7 min read
How to Calculate Break-Even ROAS (Formula + Free Calculator)
Learn exactly what break-even ROAS means, how to calculate it with a simple formula, and why your reported ROAS may be hiding losses.
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Free guides for Shopify merchants
Ecommerce Marketing Guides
Practical guides on ROAS, LTV, ad budgets, and marketing metrics — written for Shopify brands running paid ads.
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Paid Ads
What Is a Good ROAS for Facebook Ads in 2026? (Benchmarks by Industry)
Industry ROAS benchmarks by vertical for Facebook and Instagram ads — and how to know if your numbers are actually good.
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Paid Ads
Blended ROAS vs Channel ROAS: Why DTC Brands Get This Wrong
Most Shopify brands optimize for channel ROAS and miss the bigger picture. Here is why blended ROAS tells a more honest story.
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Shopify Metrics
LTV:CAC Ratio Explained: What Shopify Stores Should Aim For in 2026
The LTV:CAC ratio is the single best indicator of sustainable growth. Learn what ratio to target by stage and how to improve yours.
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Metrics Glossary
ROAS vs ROI vs MER: The Ecommerce Metrics Cheat Sheet
ROAS, ROI, and MER measure different things. This cheat sheet tells you when to use each metric and how they relate to each other.
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