Free Resource
Ecommerce Metrics Benchmark Deck
Industry-average ROAS, LTV, and margins by vertical — in one PDF.
From the paid media experts at Golden Digital
7
DTC Verticals
5
Key Metrics
$50M+
Ad Spend Analyzed
100%
Free Forever
What's Inside the Benchmark Deck
Real data. Real benchmarks. No vanity metrics.
- ROAS benchmarks by vertical (Apparel, Beauty, Home Goods, Health, Pet, Food & Bev, Electronics)
- Average LTV ranges segmented by AOV band and repeat purchase rate
- Gross profit margin targets — what top-quartile brands hit
- CAC benchmarks: what you should expect to pay per customer by vertical
- MER (Marketing Efficiency Ratio) reference ranges for healthy scaling
Stop Guessing Where You Stand
Most brands optimize in a vacuum. This deck gives you the context you need — real industry averages sourced from published research — so you can set realistic targets and spot underperformance fast.
- See where your ROAS sits vs. your vertical's average
- LTV ranges broken down by product category and AOV
- Profit margin benchmarks for 7 DTC verticals
- CAC and MER data sourced from published industry research
- Instant context for your next investor deck or strategy review
- 100% free — no credit card, no catch
Who This Is For
- DTC founders benchmarking ad performance
- Media buyers building case studies
- Marketing teams preparing board reports
- Agencies setting realistic client expectations
- Investors evaluating ecommerce business health
Get Your Free Benchmark Deck
Know where you stand. Set better targets. Scale with confidence.
FAQ
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Common questions about the Ecommerce Metrics Benchmark Deck
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