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Ecommerce Metrics Benchmark Deck

Real benchmarks from 34 D2C brands — AOV, ROAS, repeat rate, and email revenue share across 5 industries.

From the paid media experts at Golden Digital

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5

Industries

5

Headline Trends

34

Brands Analyzed

100%

Free Forever

What's Inside the Benchmark Deck

First-party data from 34 active retainer clients. No vanity metrics.

  • Median AOV, blended ROAS, and 90-day repeat rate broken out across 5 industries (Home & Lifestyle, Apparel, Beauty, Wellness, Food & Beverage)
  • Klaviyo / lifecycle email as a share of total revenue — by industry
  • The 5 headline trends shaping 2026 D2C, including why lifecycle email now drives 28% of revenue
  • Why 90-day repeat rate predicts 12-month LTV better than any first-order metric
  • Named, verified results from real brands — Modern Prairie (9.35× ROAS), Pumpin Pal (11.81×), A Brighter Year (+443% YoY)

Real results from inside the cohort

Three of the 34 retainer clients show up by name throughout the deck — their numbers are verifiable in their own dashboards.

9.35×
Modern Prairie
blended ROAS · 22 months
11.81×
Pumpin Pal
blended ROAS · 12 months
+443%
A Brighter Year
YoY revenue · from $106K

Preview the Benchmark Deck

Real charts from 34 retainer clients — AOV, ROAS, repeat rate, and lifecycle email share across 5 industries

Full deck includes all 5 headline trends and 4 industry breakdowns, with sources cited inline

Stop Guessing Where You Stand

Most benchmark reports aggregate anonymous survey data. This one is the operator view — pulled from 34 active Golden Digital retainer clients ($2M–$50M Shopify brands) over the 12 months ending April 2026, cross-referenced with Klaviyo, Shopify, and HubSpot 2026 benchmarks.

  • See where your AOV, ROAS, and repeat rate sit vs. your industry's median
  • Klaviyo / lifecycle email revenue share by industry
  • Benchmarks for 5 D2C industries — not a generic all-ecommerce average
  • Sourced from 34 real retainer clients + Klaviyo, Shopify & HubSpot 2026
  • Instant context for your next investor deck or strategy review
  • 100% free — no credit card, no catch

Who This Is For

  • DTC founders benchmarking ad performance
  • Media buyers building case studies
  • Marketing teams preparing board reports
  • Agencies setting realistic client expectations
  • Investors evaluating ecommerce business health

Get Your Free Benchmark Deck

Know where you stand. Set better targets. Scale with confidence.

Instant PDF download. No spam, ever.

FAQ

Frequently Asked Questions

Common questions about the Ecommerce Metrics Benchmark Deck

About Golden Digital

We're a growth marketing agency that's helped scale D2C brands with over $50M in combined ad spend. These benchmarks come directly from our campaign data and industry research — now available free for everyone.

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