Free Resource
Ecommerce Metrics Benchmark Deck
Industry-average ROAS, LTV, and margins by vertical — in one PDF.
From the paid media experts at Golden Digital
7
DTC Verticals
5
Key Metrics
$50M+
Ad Spend Analyzed
100%
Free Forever
What's Inside the Benchmark Deck
Real data. Real benchmarks. No vanity metrics.
- ROAS benchmarks by vertical (Apparel, Beauty, Home Goods, Health, Pet, Food & Bev, Electronics)
- Average LTV ranges segmented by AOV band and repeat purchase rate
- Gross profit margin targets — what top-quartile brands hit
- CAC benchmarks: what you should expect to pay per customer by vertical
- MER (Marketing Efficiency Ratio) reference ranges for healthy scaling
Stop Guessing Where You Stand
Most brands optimize in a vacuum. This deck gives you the context you need — real industry averages sourced from published research — so you can set realistic targets and spot underperformance fast.
- See where your ROAS sits vs. your vertical's average
- LTV ranges broken down by product category and AOV
- Profit margin benchmarks for 7 DTC verticals
- CAC and MER data sourced from published industry research
- Instant context for your next investor deck or strategy review
- 100% free — no credit card, no catch
Who This Is For
- DTC founders benchmarking ad performance
- Media buyers building case studies
- Marketing teams preparing board reports
- Agencies setting realistic client expectations
- Investors evaluating ecommerce business health
Get Your Free Benchmark Deck
Know where you stand. Set better targets. Scale with confidence.
FAQ
Frequently Asked Questions
Common questions about the Ecommerce Metrics Benchmark Deck
About Golden Digital
We're a growth marketing agency that's helped scale D2C brands with over $50M in combined ad spend. These benchmarks come directly from our campaign data and industry research — now available free for everyone.
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