AI Visibility
How often AI assistants like ChatGPT and Gemini name, recommend or link to your brand when shoppers ask them what to buy.
How often AI assistants like ChatGPT and Gemini name, recommend or link to your brand when shoppers ask them what to buy.
Why It Matters
Shoppers increasingly ask an AI assistant for a recommendation instead of scrolling search results. The answer usually names a few brands and leaves the rest out, and you never see it. AI visibility tells you whether you are one of the brands it names, who it picks instead, and whether the facts it states about your products are right.
Practical Example
Scenario
A hypothetical candle brand asks ChatGPT and Gemini the same 15 unbranded buyer questions, three times each, and reads every answer.
Calculation
ChatGPT recommends the brand in most answers about gifts but never in answers about clean ingredients, where it names two rivals. Gemini states the wrong burn time for the brand’s best seller.Result
Two fixes follow directly: publish the ingredient list and the correct burn time in plain text on the product pages and retailer listings the assistants read.
Pro Tips
- 1Measure with the questions a buyer would ask, not your brand name: branded questions flatter the result
- 2Ask each question more than once; AI answers vary run to run, so count how often you appear, not a single "rank"
- 3Check the consumer apps buyers use, not just the developer API, which can give different answers
- 4Read the facts AI states about you and fix the wrong ones on your site and on retailer listings like Target or Amazon
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
The practice of improving website visibility in organic search engine results.
Structured data for product pages enabling rich snippets in search results.
The purpose behind a search query—informational, navigational, commercial, or transactional.
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