Advantage+ Sales Campaigns
Meta's automated sales campaign type, formerly Advantage+ Shopping (ASC).
Meta's automated sales campaign type, formerly Advantage+ Shopping (ASC).
Why It Matters
Advantage+ sales campaigns simplify Meta advertising by automating targeting, placements, and creative optimization. They combine prospecting and retargeting in one campaign, using Meta's AI to find buyers across the entire Meta ecosystem. For many D2C brands, ASC has become the top-performing campaign type.
Practical Example
Scenario
A fashion brand consolidates 10 campaigns (various audiences, placements) into a single ASC with $5,000/day budget.
Result
ASC outperforms the previous structure by 25% ROAS. The algorithm finds buyers the brand would never have targeted manually.
In-Depth Explanation
Meta folded Advantage+ Shopping into Advantage+ sales campaigns in 2025, and Meta's API stopped creating new Advantage+ Shopping campaigns in October 2025. Most media buyers still call it ASC.
Pro Tips
- 1Start ASC with at least $3K/day budget—it needs scale to optimize across all the automation
- 2Let ASC run for 7-14 days before judging—it needs time to learn your conversion patterns
- 3Control how much goes to retargeting vs prospecting with two ad sets: one for existing customers with its own spend cap, one that excludes them with a custom audience (the old existing customer budget cap is not available on new campaigns)
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
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7.7x blended return at scale — seven figures attributed, across five straight quarters · Modern Prairie · Apr 2025–Jun 2026 Read the Modern Prairie case study
