Seed Audience
The foundational group of people used to create a Lookalike Audience.
The foundational group of people used to create a Lookalike Audience.
Why It Matters
Your seed audience quality directly determines your lookalike performance. Garbage in, garbage out. The right seed captures the patterns that make customers valuable, not just patterns of anyone who touched your site. Strategic seed selection is one of the highest-leverage prospecting optimizations.
Practical Example
Scenario
A brand tests three seed audiences: all purchasers (10K people), high-AOV purchasers (2K people), and repeat purchasers (1.5K people).
Result
Repeat purchaser seed produces 50% higher conversion rate than all purchasers seed, despite smaller seed size. Quality > quantity.
Pro Tips
- 1Minimum seed size is 1,000 for most platforms, but 2,500-5,000 produces more stable lookalikes
- 2Create seeds based on behavior (purchases, LTV) not just demographics or engagement
- 3Update seeds monthly to capture recent customer patterns and keep lookalikes fresh
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
ONE FREE AUDIT
Run your free Shopify audit.
50+ factors. Real fixes. Same framework we run for $10M brands.
Free · No credit card required
You'll talk directly to the people doing the work.
7.7x blended return at scale — seven figures attributed, across five straight quarters · Modern Prairie · Apr 2025–Jun 2026 Read the Modern Prairie case study
