Lookalike Audience
A targeting feature reaching new people who share characteristics similar to your existing customers.
Lookalike Audience
A targeting feature reaching new people who share characteristics similar to your existing customers.
Why It Matters
Lookalike audiences let you scale prospecting by finding people similar to your best customers. Instead of guessing interests and demographics, you leverage platform algorithms to find users who match conversion patterns. Lookalikes often outperform interest-based targeting at scale.
Practical Example
Scenario
A supplement brand creates a 1% lookalike of their highest-LTV customers (3+ purchases, $300+ total spend) instead of lookalikes based on all purchasers.
Result
The high-LTV lookalike delivers 40% lower CPA and 25% higher AOV than the all-purchaser lookalike. Quality seed = quality expansion.
Pro Tips
- 1Seed with quality, not quantity—lookalikes of high-LTV customers outperform lookalikes of all purchasers
- 2Test different lookalike percentages: 1% for quality/low scale, 3-5% for balance, 5-10% for scale
- 3Create separate lookalikes for different customer segments—your best product line may attract different people
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
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7.7x blended return at scale — seven figures attributed, across five straight quarters · Modern Prairie · Apr 2025–Jun 2026 Read the Modern Prairie case study
