Email CTR Benchmark
Industry benchmark for email click-through rates.
Industry benchmark for email click-through rates.
Calculate it: Email Marketing ROI Calculator
Why It Matters
Click-through rate measures actual engagement and intent. It's more reliable than open rate (post-iOS 15) and correlates directly with email revenue.
Benchmarks
A good Email CTR Benchmark is 2-3%. Top performers achieve 5%+.
Good Performance
2-3%
Top Performers
5%+
Practical Example
Scenario
A beauty brand compares their email CTR to benchmarks.
Calculation
Promotional campaigns: 2.1% CTR. Product launch emails: 4.3% CTR. Abandoned cart: 8.2% CTRResult
Behavioral flows significantly outperform campaigns due to higher relevance and intent
Pro Tips
- 1Use Click-to-Open Rate (CTOR) alongside CTR—CTOR measures content effectiveness for those who opened
- 2Segment CTR by email type: promotional should be 1.5-3%, transactional/flows should be 4-10%
- 3Single clear CTA typically outperforms multiple links—reduce decision paralysis
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
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7.7x blended return at scale — seven figures attributed, across five straight quarters · Modern Prairie · Apr 2025–Jun 2026 Read the Modern Prairie case study
