Interest-Based Targeting
Targeting users based on their stated interests, behaviors, and page likes.
Targeting users based on their stated interests, behaviors, and page likes.
Why It Matters
Interest-based targeting lets you reach people who've signaled affinity for topics relevant to your product. It's a logical starting point for prospecting before you have enough data for lookalikes. For niche products, interest targeting often outperforms broader approaches.
Practical Example
Scenario
A specialty coffee brand targets interests like 'specialty coffee,' 'home brewing,' 'barista,' and 'coffee equipment' vs a broad coffee-related audience.
Result
Narrow specialty interests deliver 3x higher CTR and 40% lower CPA than broader 'coffee lovers' targeting.
Pro Tips
- 1Use interest targeting for niche products where broad targeting casts too wide a net
- 2Layer interests with exclusions to sharpen targeting (interested in X but not Y)
- 3Treat interests as hypotheses to test, not certainties—validate with performance data
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
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