Loyalty & Retention Programs
Customer loyalty and retention program terminology including rewards systems, referral programs, and repeat purchase strategies.
The metrics that decide whether your brand scales.
Customer loyalty and retention program terminology including rewards systems, referral programs, and repeat purchase strategies.
Understanding loyalty & retention programs terms is essential for any DTC operator looking to measure and improve their ecommerce performance.
Use the terms below as reference when analyzing your campaigns, reviewing reports, or communicating with your team.
Browse the full list
Points-Based Loyalty
Customers earn points on purchases redeemable for discounts or products.
Tiered Loyalty
Multiple membership levels with increasing benefits based on spending or engagement.
Referral Program
Rewarding customers for referring friends, typically offering incentives to both parties.
Program Enrollment Rate
Percentage of customers who join your loyalty program. Target 20-30% of customer base.
Redemption Rate
Percentage of earned points/rewards actually redeemed by members.
Related glossary categories
Explore related glossary categories.