Shopify-Specific
Shopify-specific terminology including Plus features, checkout extensibility, headless commerce, and platform capabilities for scaling brands.
The metrics that decide whether your brand scales.
Shopify-specific terminology including Plus features, checkout extensibility, headless commerce, and platform capabilities for scaling brands.
Understanding shopify-specific terms is essential for any DTC operator looking to measure and improve their ecommerce performance.
Use the terms below as reference when analyzing your campaigns, reviewing reports, or communicating with your team.
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Shopify Plus
Shopify's enterprise-level plan for high-volume merchants typically generating $1M+ annually.
Shopify Markets
A cross-border selling feature allowing merchants to manage international sales from a single store.
Shopify Audiences
A Plus-exclusive tool that identifies high-intent buyers using aggregate Shopify network data.
Shopify Flow
A visual automation platform for creating custom workflows without code.
Liquid
Shopify's templating language used to customize storefront themes.
Theme
A pre-designed template determining the look, feel, and functionality of a Shopify store.
Sections
Reusable, customizable blocks of content that merchants can add and reorder in the Theme Editor.
Blocks
Smaller, modular components within Sections that can be individually configured.
Metafields
Custom data fields storing specialized information not captured in standard Shopify admin fields.
Metaobjects
Advanced custom data structures for creating complex, reusable content entries.
Hydrogen
Shopify's React-based framework for building custom headless storefronts.
Oxygen
Shopify's global hosting solution for Hydrogen storefronts.
Headless Commerce
An architecture where the frontend is decoupled from the backend commerce functionality.
Storefront API
Shopify's GraphQL API for building custom shopping experiences outside standard themes.
Admin API
Shopify's API for accessing and modifying store data including products, orders, and customers.
Shopify Functions
Server-side code running in Shopify's infrastructure to customize backend commerce logic.
Checkout Extensibility
Shopify's modern framework for customizing checkout using app-based extensions.
Shop Pay
Shopify's accelerated checkout saving customer payment info for one-click purchases.
Launchpad
A Plus-exclusive tool for scheduling and automating product launches and flash sales.
Draft Orders
Orders created manually in Shopify admin, often used for wholesale orders or custom quotes.
Related glossary categories
Explore related glossary categories.