Social Commerce & Influencer
Social commerce and influencer marketing terms covering creator partnerships, user-generated content, and social selling strategies.
The metrics that decide whether your brand scales.
Social commerce and influencer marketing terms covering creator partnerships, user-generated content, and social selling strategies.
Understanding social commerce & influencer terms is essential for any DTC operator looking to measure and improve their ecommerce performance.
Use the terms below as reference when analyzing your campaigns, reviewing reports, or communicating with your team.
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Social Commerce
Buying and selling products directly through social media platforms.
Live Shopping
Real-time video broadcasts where hosts showcase products that viewers can purchase instantly.
Shoppable Posts
Social media posts with tagged products allowing direct purchase without leaving the platform.
Influencer Marketing
Partnering with influential content creators to promote products to their audiences.
Micro-Influencer
Influencers with 10K-100K followers. Higher engagement rates and more affordable.
Nano-Influencer
Influencers with 1K-10K followers. Highest engagement rates.
UGC Creator
Content creators who produce user-generated-style content for brands to use in paid advertising.
Whitelisting
Brands gaining permission to run paid ads through an influencer's social account.
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