Exit Intent
Technology detecting when a user is about to leave the page to trigger retention messaging.
Technology detecting when a user is about to leave the page to trigger retention messaging.
Why It Matters
Exit intent gives you a second chance with visitors about to leave forever. Since they're already leaving, an exit popup has zero downside—you're interrupting an exit, not an engaged session. Effective exit popups capture 5-15% of abandoning visitors.
Practical Example
Scenario
A fashion brand implements an exit intent popup offering 10% off for email signup on their homepage and collection pages.
Calculation
30,000 monthly exit intents triggered × 12% conversion = 3,600 new email capturesResult
Exit intent popup generates 3,600 new subscribers monthly. At $5 average value per subscriber, that's $18,000/month in future value.
Pro Tips
- 1Offer something valuable: discount, free shipping, content upgrade, or exclusive access
- 2Keep the form minimal—email only, name is optional
- 3Use different exit offers on different pages (discount on product pages, content on blog)
- 4Set frequency caps so returning visitors don't see the popup every visit
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
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