Conversion Rate Optimization
Conversion rate optimization terms for improving website performance, A/B testing, user experience, and checkout optimization.
The metrics that decide whether your brand scales.
Conversion rate optimization terms for improving website performance, A/B testing, user experience, and checkout optimization.
Understanding conversion rate optimization terms is essential for any DTC operator looking to measure and improve their ecommerce performance.
Use the terms below as reference when analyzing your campaigns, reviewing reports, or communicating with your team.
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A/B Test
A controlled experiment comparing two versions to determine which performs better.
Multivariate Test
Testing multiple elements simultaneously to understand how different combinations interact.
Statistical Significance
The probability that observed differences between variants are real rather than random chance.
Sample Size
The number of visitors or conversions needed to reach statistical significance.
Hero Section
The large, prominent area at the top of a page featuring main value proposition and CTA.
Above the Fold
Content visible without scrolling when a page loads.
Call-to-Action
CTAA button, link, or prompt encouraging users to take a specific action.
Value Proposition
A clear statement explaining why customers should buy from you.
Social Proof
Evidence that others trust and value your brand—reviews, testimonials, trust badges.
Trust Badges
Visual indicators of security and credibility—payment logos, certifications, guarantees.
Exit Intent
Technology detecting when a user is about to leave the page to trigger retention messaging.
Popup / Modal
An overlay appearing on top of page content for email capture, promotions, or announcements.
Page Speed
How quickly pages load. Each additional second decreases conversions by approximately 7%.
Core Web Vitals
Google's metrics for page experience: LCP (loading), FID (interactivity), CLS (visual stability).
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