Pricing & Promotions
Pricing strategy and promotional terminology covering discounting, dynamic pricing, and promotional campaign optimization.
The metrics that decide whether your brand scales.
Pricing is where DTC brands quietly destroy their margins. Sitewide 20%-off promos that train customers to wait. BOGO offers that double fulfillment costs without lifting AOV proportionally. Free shipping thresholds set 30% above current AOV that nobody hits. Every promo decision compounds into your effective gross margin.
The terms in this category cover the vocabulary of pricing strategy: anchor pricing, dynamic discounting, MAP enforcement, gross-to-net, promotional intensity, and the metrics that tell you whether your last campaign actually drove incremental revenue or just shifted purchase timing.
If you're planning a Black Friday strategy, auditing whether your subscription discount tier is profitable, or trying to fix a promo-dependent revenue base, this is the language.
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Showing 11 of 11 terms in Pricing & Promotions
Dynamic Pricing
Adjusting prices in real-time based on demand, competition, or customer segments.
Psychological Pricing
Pricing strategies leveraging cognitive biases like charm pricing ($9.99 vs $10).
Charm Pricing
Ending prices in .99 or .95 to appear lower. One of the most effective pricing tactics.
Price Anchoring
Displaying a higher reference price to make the selling price appear more attractive.
Bundle Pricing
Combining multiple products at a total price lower than purchasing individually.
Discount Code
Alphanumeric codes customers enter at checkout to receive a discount.
Automatic Discount
Discounts applied without requiring a code, based on cart contents or conditions.
BOGO
Buy One Get One - promotional offer providing a free or discounted additional item.
Gift with Purchase
GWPOffering a free item when customers spend above a threshold.
Flash Sale
Limited-time discount creating urgency. Typically 24-48 hours with deep discounts.
Tiered Discount
Increasing discount percentages at higher spending thresholds.
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