Marketplace & Channel Terms
Multi-channel and marketplace terminology covering Amazon, wholesale, and omnichannel retail strategies.
The metrics that decide whether your brand scales.
Multi-channel and marketplace terminology covering Amazon, wholesale, and omnichannel retail strategies.
Understanding marketplace & channel terms terms is essential for any DTC operator looking to measure and improve their ecommerce performance.
Use the terms below as reference when analyzing your campaigns, reviewing reports, or communicating with your team.
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Amazon Seller Central
The platform where third-party sellers manage their Amazon business.
Amazon Prime
Amazon's membership program offering free fast shipping. Products must meet requirements for Prime badge.
Buy Box
The main 'Add to Cart' button when multiple sellers offer the same product.
Omnichannel
Seamless, integrated customer experience across all channels with unified inventory and data.
Multi-Channel Selling
Selling on multiple platforms without necessarily integrating the experiences.
Marketplace
Third-party platforms where multiple sellers list products—Amazon, Walmart, eBay, Etsy.
DTC / Direct-to-Consumer
D2CSelling directly to end customers through owned channels rather than retailers.
Wholesale
Selling products in bulk to retailers who resell to end consumers.
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