Marketplace & Channel Terms
Multi-channel and marketplace terminology covering Amazon, wholesale, and omnichannel retail strategies.
The metrics that decide whether your brand scales.
Marketplace and multi-channel selling adds revenue but multiplies complexity. Amazon, Walmart, TikTok Shop, Faire, Etsy, retail wholesale — each has its own attribution model, fee structure, fulfillment requirements, and inventory sync gotchas. The terms here are the vocabulary that prevents costly multi-channel mistakes.
Buy Box, FBA vs FBM, MAP enforcement, channel conflict, drop ship vs warehouse — every term in this category addresses a specific marketplace mechanic that matters for margin or compliance. Knowing them protects you from agency proposals that gloss over the operational reality.
If you're launching on Amazon for the first time, scoping a multi-channel inventory sync (Linnworks, ShipStation, Shopify Bundles), or negotiating retail wholesale terms, this is the vocabulary.
Browse the full list
Showing 8 of 8 terms in Marketplace & Channel Terms
Amazon Seller Central
The platform where third-party sellers manage their Amazon business.
Amazon Prime
Amazon's membership program offering free fast shipping. Products must meet requirements for Prime badge.
Buy Box
The main 'Add to Cart' button when multiple sellers offer the same product.
Omnichannel
Seamless, integrated customer experience across all channels with unified inventory and data.
Multi-Channel Selling
Selling on multiple platforms without necessarily integrating the experiences.
Marketplace
Third-party platforms where multiple sellers list products—Amazon, Walmart, eBay, Etsy.
DTC / Direct-to-Consumer
D2CSelling directly to end customers through owned channels rather than retailers.
Wholesale
Selling products in bulk to retailers who resell to end consumers.
Related glossary categories
Explore related glossary categories.