Glossary Category
Fulfillment & Operations

Fulfillment & Operations

Operations and logistics terms including 3PL, shipping strategies, inventory management, and order fulfillment optimization.

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Why This Category Matters

The metrics that decide whether your brand scales.

Operations and logistics terms including 3PL, shipping strategies, inventory management, and order fulfillment optimization.

Understanding fulfillment & operations terms is essential for any DTC operator looking to measure and improve their ecommerce performance.

Use the terms below as reference when analyzing your campaigns, reviewing reports, or communicating with your team.

All Terms in This Category

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SKU

Stock Keeping Unit - a unique alphanumeric code identifying and tracking individual products.

Safety Stock

Extra inventory kept as a buffer against unexpected demand spikes or supply disruptions.

Dead Stock

Inventory that hasn't sold and is unlikely to sell, tying up capital.

Inventory Turnover

A ratio measuring how many times inventory is sold and replaced over a given period.

Reorder Point

The inventory level that triggers a new purchase order from suppliers.

Days of Inventory

The average number of days inventory sits in stock before selling.

Stockout

When inventory reaches zero and products become unavailable for purchase.

Backorder

Accepting orders for out-of-stock items with extended fulfillment timelines.

3PL

Third-Party Logistics - outsourcing warehousing, picking, packing, and shipping to external providers.

Dropshipping

A fulfillment model where products ship directly from manufacturer to customer.

FBA

Fulfillment by Amazon - sellers ship inventory to Amazon warehouses for storage and fulfillment.

FBM

Fulfillment by Merchant - sellers handle their own fulfillment for marketplace orders.

Dimensional Weight

A pricing method where carriers charge based on package volume rather than actual weight.

Lead Time

Total time between placing a purchase order and receiving goods in inventory.

Landed Cost

Total cost to bring a product to your warehouse, including product cost, shipping, and duties.

RMA

Return Merchandise Authorization - a numbered authorization initiating the return process.

Return Rate

Percentage of orders resulting in returns. Industry averages range from 15-30% for ecommerce.

Pick and Pack

The warehouse process of selecting ordered items and packaging them for shipment.

Kitting

Combining multiple individual SKUs into a single package or bundle before shipping.

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