Campaign
A one-time, manually scheduled email or SMS send to a specific list or segment.
A one-time, manually scheduled email or SMS send to a specific list or segment.
Why It Matters
Campaigns are your proactive revenue driver—announcing sales, launching products, sharing content. While flows react to customer behavior, campaigns let you create urgency and drive action on your timeline. Smart brands balance campaigns with flows, typically sending 2-4 campaigns per week.
Practical Example
Scenario
A fashion brand sends 3 campaigns weekly: Tuesday new arrivals, Thursday content/styling, Saturday sale/promotion.
Calculation
3 campaigns × 50,000 subscribers × 3% CTR × 2.5% conversion × $95 AOVResult
This cadence generates approximately $10,700 per week in campaign revenue, plus additional revenue from flow triggers (cart abandonment, browse) that campaigns spark.
Pro Tips
- 1Maintain consistent sending cadence—subscribers learn when to expect your emails
- 2Segment campaigns by engagement level—VIPs get early access, casual browsers get the general send
- 3A/B test subject lines on 10-20% of your list before sending to the rest
- 4Track campaign revenue attribution (same-day vs 7-day) to understand true impact
Common Mistakes to Avoid
Frequently asked questions
Put it to work
Related Terms
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